Boost Registration by Unveiling the Customer Journey

Reveal Ah-ha’s you can use!

customer journey

Most senior executives are out of the loop on the experience they’re offering to members. The summer of 2004 HBR published a brilliant article by Shapiro, Rangan and Sviokla revolutionizing how we evaluate a customer experience. Don’t just ask them how it went, staple yourself to an order. While they were talking about selling products, the kernel idea translates beautifully […]

Ignoring Your Learning Portfolio Maintenance Light?

Time for a diagnostic!

Learning Portfolio Diagnostics

Last week I took my Rav4 in to the shop. Over the past few months an occasional squeak in the carriage has developed into a squeak and grind. I had no problem coming up with reasons to procrastinate: Stacked work schedule, kids finishing up the school year, a business trip, it’s probably not that bad, […]

ASAE XDP Experience Insights

Is different better?

ASAE XDP

So long better sameness! Make way for a new experience. ASAE took a bold risk launching the Xperience Design Project (XDP) replacing Springtime. When I mentioned to colleagues and clients I was serving as a group facilitator, the number one question was: What is XDP? Is it a conference? (Sort of) Is it a learning […]

Capitalize on Color

Grab-and-go resources for using color in learning design

Capitalize Color

Color is a powerful ally in visual design for learning. When we capitalize on color we signal attention, direct eyes to what’s important and impart a particular mood. But color can be tricky. The wrong palette can disrupt the flow — even suggest incorrect connotations. Brush up on color strategies with these grab-and-go resources. Dust […]

Extinction Alert!

Are your learning programs on the endangered list?

Learning Transformation

Extinction Alert! Sit-and-listen, information-driven, lecture-focused learning programs are marked endangered. While this format may seem efficient for content facilitators, the results do not meet the modern learner’s expectations for an experience that matters. Information is ubiquitous. Your learners are looking for a transformation. The New Value Proposition If you read news articles about financial markets […]

LMS Engagement Pro Tips

5 Strategies to Spike Utilization

LMS Engagement

Your LMS needs TLC – to spike utilization enfold these LMS engagement pro tips into your digital learning strategy. Welcoming UX Think about all the ways you welcome members to your annual conference: Emails, notifications, mailings, signage in the airport, headquarter hotel, conference center, smiling staff answering questions and offering directional support… Associations invest in […]

Tech Impact on Learning Design

Insights from Tom Kuhlmann

Technology & Learning Design

Some technologies flash in the pan while some rewire everything. Today I had the privilege of hearing Tom Kuhlmann offer his thoughts on how technology is impacting learning design. Tech Impact 1: The L&D Profession Learning and development professionals are navigating intense push-pull tensions as emerging technologies make instructional design easier and harder. Thanks to technology, media […]

Behind the Buzzwords

What eLearning trends mean for Associations

eLearning Trends

As digital learning opportunities swell across industries, trend watchers predict which shifts organizations should heed. Buzzwords like microlearning, mobile learning, wearable tech and gamification prompt nods, but not necessarily action. Which is another noticeable trend: Associations holding back from embracing eLearning’s evolution to wait-and-see how first adopters fare. Here’s why: Many leaders interpret the trend […]

Magnetic eLearning Marketing Formula

Three-part strategy for getting the word out and causing a stir

eLearning Marketing

As you shift your focus from developing great content to getting the word out, you need an eLearning marketing plan that cuts through the noise. Promoting eLearning is different than place-based event invitations. The enduring nature of online content is both an advantage and a marketing challenge. Build momentum before, during and after launch with my […]