Capitalize on Color

Grab-and-go resources for using color in learning design

Capitalize Color

Color is a powerful ally in visual design for learning. When we capitalize on color we signal attention, direct eyes to what’s important and impart a particular mood. But color can be tricky. The wrong palette can disrupt the flow — even suggest incorrect connotations. Brush up on color strategies with these grab-and-go resources. Dust […]

Extinction Alert!

Are your learning programs on the endangered list?

Learning Transformation

Extinction Alert! Sit-and-listen, information-driven, lecture-focused learning programs are marked endangered. While this format may seem efficient for content facilitators, the results do not meet the modern learner’s expectations for an experience that matters. Information is ubiquitous. Your learners are looking for a transformation. The New Value Proposition If you read news articles about financial markets […]

LMS Engagement Pro Tips

5 Strategies to Spike Utilization

LMS Engagement

Your LMS needs TLC – to spike utilization enfold these LMS engagement pro tips into your digital learning strategy. Welcoming UX Think about all the ways you welcome members to your annual conference: Emails, notifications, mailings, signage in the airport, headquarter hotel, conference center, smiling staff answering questions and offering directional support… Associations invest in […]

Tech Impact on Learning Design

Insights from Tom Kuhlmann

Technology & Learning Design

Some technologies flash in the pan while some rewire everything. Today I had the privilege of hearing Tom Kuhlmann offer his thoughts on how technology is impacting learning design. Tech Impact 1: The L&D Profession Learning and development professionals are navigating intense push-pull tensions as emerging technologies make instructional design easier and harder. Thanks to technology, media […]

Behind the Buzzwords

What eLearning trends mean for Associations

eLearning Trends

As digital learning opportunities swell across industries, trend watchers predict which shifts organizations should heed. Buzzwords like microlearning, mobile learning, wearable tech and gamification prompt nods, but not necessarily action. Which is another noticeable trend: Associations holding back from embracing eLearning’s evolution to wait-and-see how first adopters fare. Here’s why: Many leaders interpret the trend […]

Magnetic eLearning Marketing Formula

Three-part strategy for getting the word out and causing a stir

eLearning Marketing

As you shift your focus from developing great content to getting the word out, you need an eLearning marketing plan that cuts through the noise. Promoting eLearning is different than place-based event invitations. The enduring nature of online content is both an advantage and a marketing challenge. Build momentum before, during and after launch with my […]

LMS Disruption

What's next for learning content management

LMS Disruption

Corporate learning trend watchers like Deloitte and Elliott Masie have called for an LMS do-over, claiming current technology is ripe for disruption. Corporate and academic learning management systems simply are not agile enough to incorporate the best practices of design emerging from the learning sciences – let alone offer an excellent online experience. Learner’s expectations for how […]

5 Habits It’s Time to Break

If you want to make money with eLearning

eLearning

Anytime-anywhere eLearning has become a must as workforces face the rapid pace of change within their industries. But not just any digital content will do. Making bank means five die hard habits have to break. Habit 1: Expecting a live course will be the same experience delivered online. It won’t. Because it was designed for the […]

Rise Above the Noise

By writing a kick butt value proposition

value proposition

Offering a new online learning program doesn’t mean your prospects are going to take you up on it. My local grocer offers Lutefisk – but that doesn’t mean I will ever be interested in that. If you’re offering online learning because your organization needs to “get something out there,” that’s a good instinct but you’ve […]

Are Your Learners Ready for eLearning?

Defining Your Audience's Tech Profile

online learning

Too often, associations interested in establishing new online learning programs focus first upon technology. That’s an eLearning strategy misfire. Technology should support the intended online experience – which means we need to first ask: What is our primary target audience for this program (singular)? What is our secondary target audience for this program (may be […]