Re-Thinking Event Based Pricing for eLearning

One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Embrace Continuous Learning One of the core strengths of eLearning is its amazing flexibility: it’s not […]

Win-Win-Win Sponsorships

Crafting Sponsorship Opportunities That Sell

You have a lot more in common with your prospective sponsors than you may suspect. If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in […]

Measuring Learning Success

What's Your Data's Story?


How do you know your learning programs are successful? A meaningful evaluation strategy is much more than crafting a course eval template or running a report. In order to know whether your learning programs are meeting the mark, consider setting three levels of measurement: Strategy, Portfolio Performance, and Learning. In a guest post for Blue […]

Achieving eLearning Lift Off

Ideas for producing, packaging and pricing programs

eLearning Lift Off

Digital learning is an imperative in workforce development — but achieving eLearning lift off just by offering courses is not a given. Over the past two months I’ve guest blogged for Blue Sky eLearn about strategies for setting your programs apart. Producing Creating Engaging Content: In online learning, we’re always one click away from the window […]

Boost Registration by Unveiling the Customer Journey

Reveal Ah-ha’s you can use!

customer journey

Most senior executives are out of the loop on the experience they’re offering to members. The summer of 2004 HBR published a brilliant article by Shapiro, Rangan and Sviokla revolutionizing how we evaluate a customer experience. Don’t just ask them how it went, staple yourself to an order. While they were talking about selling products, the kernel idea translates beautifully […]

Ignoring Your Learning Portfolio Maintenance Light?

Time for a diagnostic!

Learning Portfolio Diagnostics

Last week I took my Rav4 in to the shop. Over the past few months an occasional squeak in the carriage has developed into a squeak and grind. I had no problem coming up with reasons to procrastinate: Stacked work schedule, kids finishing up the school year, a business trip, it’s probably not that bad, […]

ASAE XDP Experience Insights

Is different better?


So long better sameness! Make way for a new experience. ASAE took a bold risk launching the Xperience Design Project (XDP) replacing Springtime. When I mentioned to colleagues and clients I was serving as a group facilitator, the number one question was: What is XDP? Is it a conference? (Sort of) Is it a learning […]

Capitalize on Color

Grab-and-go resources for using color in learning design

Capitalize Color

Color is a powerful ally in visual design for learning. When we capitalize on color we signal attention, direct eyes to what’s important and impart a particular mood. But color can be tricky. The wrong palette can disrupt the flow — even suggest incorrect connotations. Brush up on color strategies with these grab-and-go resources. Dust […]

Extinction Alert!

Are your learning programs on the endangered list?

Learning Transformation

Extinction Alert! Sit-and-listen, information-driven, lecture-focused learning programs are marked endangered. While this format may seem efficient for content facilitators, the results do not meet the modern learner’s expectations for an experience that matters. Information is ubiquitous. Your learners are looking for a transformation. The New Value Proposition If you read news articles about financial markets […]

LMS Engagement Pro Tips

5 Strategies to Spike Utilization

LMS Engagement

Your LMS needs TLC – to spike utilization enfold these LMS engagement pro tips into your digital learning strategy. Welcoming UX Think about all the ways you welcome members to your annual conference: Emails, notifications, mailings, signage in the airport, headquarter hotel, conference center, smiling staff answering questions and offering directional support… Associations invest in […]