Behind the Buzzwords

What eLearning trends mean for Associations

eLearning Trends

As digital learning opportunities swell across industries, trend watchers predict which shifts organizations should heed. Buzzwords like microlearning, mobile learning, wearable tech and gamification prompt nods, but not necessarily action. Which is another noticeable trend: Associations holding back from embracing eLearning’s evolution to wait-and-see how first adopters fare. Here’s why: Many leaders interpret the trend […]

Magnetic eLearning Marketing Formula

Three-part strategy for getting the word out and causing a stir

eLearning Marketing

As you shift your focus from developing great content to getting the word out, you need an eLearning marketing plan that cuts through the noise. Promoting eLearning is different than place-based event invitations. The enduring nature of online content is both an advantage and a marketing challenge. Build momentum before, during and after launch with my […]

LMS Disruption

What's next for learning content management

LMS Disruption

Corporate learning trend watchers like Deloitte and Elliott Masie have called for an LMS do-over, claiming current technology is ripe for disruption. Corporate and academic learning management systems simply are not agile enough to incorporate the best practices of design emerging from the learning sciences – let alone offer an excellent online experience. Learner’s expectations for how […]

5 Habits It’s Time to Break

If you want to make money with eLearning

eLearning

Anytime-anywhere eLearning has become a must as workforces face the rapid pace of change within their industries. But not just any digital content will do. Making bank means five die hard habits have to break. Habit 1: Expecting a live course will be the same experience delivered online. It won’t. Because it was designed for the […]

Rise Above the Noise

By writing a kick butt value proposition

value proposition

Offering a new online learning program doesn’t mean your prospects are going to take you up on it. My local grocer offers Lutefisk – but that doesn’t mean I will ever be interested in that. If you’re offering online learning because your organization needs to “get something out there,” that’s a good instinct but you’ve […]

Are Your Learners Ready for eLearning?

Defining Your Audience's Tech Profile

online learning

Too often, associations interested in establishing new online learning programs focus first upon technology. That’s an eLearning strategy misfire. Technology should support the intended online experience – which means we need to first ask: What is our primary target audience for this program (singular)? What is our secondary target audience for this program (may be […]

Continuing Ed Trends

TD Industry Report Insights

continuing education

The Association for Talent Development (TD) recently released their State of the Industry report tracking trends across the training industry. While this research is presented from a corporate training point of view, it’s important for associations to understand where their programs and services fit within this snapshot of the continuing education of workforces. Let’s take a look at […]

…And we’re back!

Plus insights from my kayaking tour guide

mangrove tunnels

I just returned from an amazing Gulf getaway as well as a blogging hiatus, and it’s great to be back. We’ve got so much to talk about! Navigating Mangrove Tunnels One of the highlights of my trip was kayaking in Sarasota Bay (pictured above). Our 2-hour tour included close ups with marine wildlife and paddling through […]

Video Trends in Online Learning

In 2017 I’m contributing to the monthly Association Trends eLearning enews – direct to your inbox insights on what is trending in association digital learning. In our latest edition, I share how video is trending in online learning. By 2020, video is expected to account for 82% of all consumer internet traffic (Cisco). Couple that with the […]