As you shift your focus from developing great content to getting the word out, you need an eLearning marketing plan that cuts through the noise. Promoting eLearning is different than place-based event invitations. The enduring nature of online content is both an advantage and a marketing challenge. Build momentum before, during and after launch with my […]
Corporate learning trend watchers like Deloitte and Elliott Masie have called for an LMS do-over, claiming current technology is ripe for disruption. Corporate and academic learning management systems simply are not agile enough to incorporate the best practices of design emerging from the learning sciences – let alone offer an excellent online experience. Learner’s expectations for how […]
Anytime-anywhere eLearning has become a must as workforces face the rapid pace of change within their industries. But not just any digital content will do. Making bank means five die hard habits have to break. Habit 1: Expecting a live course will be the same experience delivered online. It won’t. Because it was designed for the […]
Offering a new online learning program doesn’t mean your prospects are going to take you up on it. My local grocer offers Lutefisk – but that doesn’t mean I will ever be interested in that. If you’re offering online learning because your organization needs to “get something out there,” that’s a good instinct but you’ve […]
Too often, associations interested in establishing new online learning programs focus first upon technology. That’s an eLearning strategy misfire. Technology should support the intended online experience – which means we need to first ask: What is our primary target audience for this program (singular)? What is our secondary target audience for this program (may be […]
The Association for Talent Development (TD) recently released their State of the Industry report tracking trends across the training industry. While this research is presented from a corporate training point of view, it’s important for associations to understand where their programs and services fit within this snapshot of the continuing education of workforces. Let’s take a look at […]
I just returned from an amazing Gulf getaway as well as a blogging hiatus, and it’s great to be back. We’ve got so much to talk about! Navigating Mangrove Tunnels One of the highlights of my trip was kayaking in Sarasota Bay (pictured above). Our 2-hour tour included close ups with marine wildlife and paddling through […]
In 2017 I’m contributing to the monthly Association Trends eLearning enews – direct to your inbox insights on what is trending in association digital learning. In our latest edition, I share how video is trending in online learning. By 2020, video is expected to account for 82% of all consumer internet traffic (Cisco). Couple that with the […]
Check out my tip for making learning stick in the eLearning Guild’s new eBook, 157 Tips for Improving eLearning Design!
In 2017 I’ll be contributing to the monthly Association Trends eLearning enews – direct to your inbox insights on what is trending in association digital learning. In our first edition, I share LMS selection secrets. Selecting the wrong LMS is a costly mistake. It’s like investing in a new house and figuring out your family doesn’t fit […]