Seizing Your Competitive Advantage

Your Future of Learning Strategy

Competitive Advantage

“I vividly remember taking centering breaths as the elevator descended to the lobby. My shoes clicked on the immaculate marble tile floors. Honestly, I felt like I was going to throw up. I was a seasoned professional but new to this association. I was tasked with a high-profile initiative – to create a complex online […]

Big news!

Book Launch Coming August 7

So much big news at InspirEd! I know it’s been mighty quiet on the blog front here at Advancing Learning, but here’s why: I’ve been devoting all my writing mojo to you in my new book, Competitive Advantage. We’re launching the book August 7! I wrote this book for learning pros like you who are […]

Advocating for your eLearning Team

Get what you need to succeed

winning team

One of the frustrations I hear regularly from team members on the front lines of eLearning development is their leadership doesn’t really understand how the soup is made. This often results in arbitrary goals (we need 15 courses this quarter!) and misalignment of resources (because those laying down the goals don’t understand the talent, time […]

Side Hustle CE

What do you offer the contingent workforce?

The continued growth of the contingent workforce is transforming the professions we work in, but is professional development addressing this important shift? A recent report from the US Government Accountability Office estimates that just over 40% of the country’s workforce is made up of contingent workers and this is expected to grow to 50% by […]

Pinning Down Engagement

Get your guide for successfully designing engaging learning here


When implemented correctly, learner engagement should grow the participation, reach and value our education programs. We know we want it – but how do we get it? In a survey fielded by Aaron Wolowiec and myself to association professional development pros, the data revealed both a deep desire to increase learner engagement and a simultaneous […]

Innovation & Engagement Experience Rewind

Take-aways from the Meeting Planners Symposium

Meeting Planners Symposium

Association North’s Meeting Planning Symposium is all about stepping out on the leading edge to demonstrate what’s possible for association events. This year’s focus was engagement and the innovations we must embrace to level up our meeting experience. So many details woven throughout the day went unmentioned but contributed to an impressive experience: Several seating […]

The Trouble with Trends

Genius Insights Behind eLearning Trends

Trends are tricky. Often, instead of being The Thing, they are signals of The Thing. This is supremely true with eLearning trends. It’s fun to preview new software and fun formats for learning, but if we don’t understand the critical shifts that these trendy tools signal, we’ve completely missed the point. Technology is just the […]

Re-Thinking Event Based Pricing for eLearning

One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Embrace Continuous Learning One of the core strengths of eLearning is its amazing flexibility: it’s not […]

Win-Win-Win Sponsorships

Crafting Sponsorship Opportunities That Sell

You have a lot more in common with your prospective sponsors than you may suspect. If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in […]

Measuring Learning Success

What's Your Data's Story?


How do you know your learning programs are successful? A meaningful evaluation strategy is much more than crafting a course eval template or running a report. In order to know whether your learning programs are meeting the mark, consider setting three levels of measurement: Strategy, Portfolio Performance, and Learning. In a guest post for Blue […]