Measuring Learning Success

What's Your Data's Story?

Evaluation

How do you know your learning programs are successful? A meaningful evaluation strategy is much more than crafting a course eval template or running a report. In order to know whether your learning programs are meeting the mark, consider setting three levels of measurement: Strategy, Portfolio Performance, and Learning. In a guest post for Blue […]

Achieving eLearning Lift Off

Ideas for producing, packaging and pricing programs

eLearning Lift Off

Digital learning is an imperative in workforce development — but achieving eLearning lift off just by offering courses is not a given. Over the past two months I’ve guest blogged for Blue Sky eLearn about strategies for setting your programs apart. Producing Creating Engaging Content: In online learning, we’re always one click away from the window […]

Boost Registration by Unveiling the Customer Journey

Reveal Ah-ha’s you can use!

customer journey

Most senior executives are out of the loop on the experience they’re offering to members. The summer of 2004 HBR published a brilliant article by Shapiro, Rangan and Sviokla revolutionizing how we evaluate a customer experience. Don’t just ask them how it went, staple yourself to an order. While they were talking about selling products, the kernel idea translates beautifully […]

Ignoring Your Learning Portfolio Maintenance Light?

Time for a diagnostic!

Learning Portfolio Diagnostics

Last week I took my Rav4 in to the shop. Over the past few months an occasional squeak in the carriage has developed into a squeak and grind. I had no problem coming up with reasons to procrastinate: Stacked work schedule, kids finishing up the school year, a business trip, it’s probably not that bad, […]

Extinction Alert!

Are your learning programs on the endangered list?

Learning Transformation

Extinction Alert! Sit-and-listen, information-driven, lecture-focused learning programs are marked endangered. While this format may seem efficient for content facilitators, the results do not meet the modern learner’s expectations for an experience that matters. Information is ubiquitous. Your learners are looking for a transformation. The New Value Proposition If you read news articles about financial markets […]

LMS Engagement Pro Tips

5 Strategies to Spike Utilization

LMS Engagement

Your LMS needs TLC – to spike utilization enfold these LMS engagement pro tips into your digital learning strategy. Welcoming UX Think about all the ways you welcome members to your annual conference: Emails, notifications, mailings, signage in the airport, headquarter hotel, conference center, smiling staff answering questions and offering directional support… Associations invest in […]

Behind the Buzzwords

What eLearning trends mean for Associations

eLearning Trends

As digital learning opportunities swell across industries, trend watchers predict which shifts organizations should heed. Buzzwords like microlearning, mobile learning, wearable tech and gamification prompt nods, but not necessarily action. Which is another noticeable trend: Associations holding back from embracing eLearning’s evolution to wait-and-see how first adopters fare. Here’s why: Many leaders interpret the trend […]

Magnetic eLearning Marketing Formula

Three-part strategy for getting the word out and causing a stir

eLearning Marketing

As you shift your focus from developing great content to getting the word out, you need an eLearning marketing plan that cuts through the noise. Promoting eLearning is different than place-based event invitations. The enduring nature of online content is both an advantage and a marketing challenge. Build momentum before, during and after launch with my […]

LMS Disruption

What's next for learning content management

LMS Disruption

Corporate learning trend watchers like Deloitte and Elliott Masie have called for an LMS do-over, claiming current technology is ripe for disruption. Corporate and academic learning management systems simply are not agile enough to incorporate the best practices of design emerging from the learning sciences – let alone offer an excellent online experience. Learner’s expectations for how […]