Rise Above the Noise

By writing a kick butt value proposition

value proposition

Offering a new online learning program doesn’t mean your prospects are going to take you up on it. My local grocer offers Lutefisk – but that doesn’t mean I will ever be interested in that. If you’re offering online learning because your organization needs to “get something out there,” that’s a good instinct but you’ve […]

Are Your Learners Ready for eLearning?

Defining Your Audience's Tech Profile

online learning

Too often, associations interested in establishing new online learning programs focus first upon technology. That’s an eLearning strategy misfire. Technology should support the intended online experience – which means we need to first ask: What is our primary target audience for this program (singular)? What is our secondary target audience for this program (may be […]

Continuing Ed Trends

TD Industry Report Insights

continuing education

The Association for Talent Development (TD) recently released their State of the Industry report tracking trends across the training industry. While this research is presented from a corporate training point of view, it’s important for associations to understand where their programs and services fit within this snapshot of the continuing education of workforces. Let’s take a look at […]

Video Trends in Online Learning

In 2017 I’m contributing to the monthly Association Trends eLearning enews – direct to your inbox insights on what is trending in association digital learning. In our latest edition, I share how video is trending in online learning. By 2020, video is expected to account for 82% of all consumer internet traffic (Cisco). Couple that with the […]

Avoid These 5 LMS Shopping Pitfalls

In 2017 I’ll be contributing to the monthly Association Trends eLearning enews – direct to your inbox insights on what is trending in association digital learning. In our first edition, I share LMS selection secrets. Selecting the wrong LMS is a costly mistake. It’s like investing in a new house and figuring out your family doesn’t fit […]

Incremental Innovations: Evaluation Strategy

How to know you're moving the needle

incremental innovations

Welcome back! We’re buttoning up the Incremental Innovations series – 7 blogs featuring high yield steps lifted from my Education Success Scorecard’s 25 drivers to advance your programs. We’ve touched upon Mapping your content terrain and identifying your content priorities (activities included), Profiling your learners so you can target programs more effectively, Elevating your LX factor to transform and delight, Designing learning […]

15 Insights from eLearning Guild’s Video Revolution Spotlight

In case you were wondering whether video should be part of your learning strategy: “Employees are 75% more likely to watch video than read text.” Forrester Research “82% of employees learn better from visual content like video than static content like PDFs.” Rapt Media “By 2019, 80% of global internet consumption will be video content.” Cisco […]

Whose Responsibility is Informal Learning?

There’s a renewed interest in informal learning and it’s no wonder. The Bersin Modern Learner study finds workers only have 1% of their workweek to spare for learning. And they are increasingly empowered to seek out what they need at the point of need from on demand resources. Offering formal learning to match the pace […]

Learning Design Challenge: Re-imagine Webinars

Learning Designers: Why are webinars lecture broadcasts? This is not a trick question. It’s important to think about it. One reason from a historical perspective could be because webinars emerged from teleconferencing (does anyone else remember that format?) and screen sharing. This was before we were really thinking about what eLearning could be. Before portable […]

Fatal Flaws That Will Doom Your eLearning Programs

We have such good intentions. We recognize the importance of offering eLearning to round out our training portfolio. We’ve set aside a pilot budget to get started. And we’ve established our “go live” goals. What could go wrong? So many things. Think of this fledgling eLearning program as a Tragic Hero from your college literature […]