Innovation & Engagement Experience Rewind

Take-aways from the Meeting Planners Symposium

Meeting Planners Symposium

Association North’s Meeting Planning Symposium is all about stepping out on the leading edge to demonstrate what’s possible for association events. This year’s focus was engagement and the innovations we must embrace to level up our meeting experience. So many details woven throughout the day went unmentioned but contributed to an impressive experience: Several seating […]

Webinar Revolution

Insights from Association Chat

We had a great time on Association Chat this week contrasting what webinars have become with all the amazing things webinars could be – with the right strategy. Here’s a recap of the best insights. What’s happening vs. what should be happening The vast majority of webinars are boring, long, unidirectional, and clearly not designed […]

The Trouble with Trends

Genius Insights Behind eLearning Trends

Trends are tricky. Often, instead of being The Thing, they are signals of The Thing. This is supremely true with eLearning trends. It’s fun to preview new software and fun formats for learning, but if we don’t understand the critical shifts that these trendy tools signal, we’ve completely missed the point. Technology is just the […]

Re-Thinking Event Based Pricing for eLearning

One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Embrace Continuous Learning One of the core strengths of eLearning is its amazing flexibility: it’s not […]

Win-Win-Win Sponsorships

Crafting Sponsorship Opportunities That Sell

You have a lot more in common with your prospective sponsors than you may suspect. If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in […]

Measuring Learning Success

What's Your Data's Story?

Evaluation

How do you know your learning programs are successful? A meaningful evaluation strategy is much more than crafting a course eval template or running a report. In order to know whether your learning programs are meeting the mark, consider setting three levels of measurement: Strategy, Portfolio Performance, and Learning. In a guest post for Blue […]

Achieving eLearning Lift Off

Ideas for producing, packaging and pricing programs

eLearning Lift Off

Digital learning is an imperative in workforce development — but achieving eLearning lift off just by offering courses is not a given. Over the past two months I’ve guest blogged for Blue Sky eLearn about strategies for setting your programs apart. Producing Creating Engaging Content: In online learning, we’re always one click away from the window […]

Boost Registration by Unveiling the Customer Journey

Reveal Ah-ha’s you can use!

customer journey

Most senior executives are out of the loop on the experience they’re offering to members. The summer of 2004 HBR published a brilliant article by Shapiro, Rangan and Sviokla revolutionizing how we evaluate a customer experience. Don’t just ask them how it went, staple yourself to an order. While they were talking about selling products, the kernel idea translates beautifully […]

Ignoring Your Learning Portfolio Maintenance Light?

Time for a diagnostic!

Learning Portfolio Diagnostics

Last week I took my Rav4 in to the shop. Over the past few months an occasional squeak in the carriage has developed into a squeak and grind. I had no problem coming up with reasons to procrastinate: Stacked work schedule, kids finishing up the school year, a business trip, it’s probably not that bad, […]

ASAE XDP Experience Insights

Is different better?

ASAE XDP

So long better sameness! Make way for a new experience. ASAE took a bold risk launching the Xperience Design Project (XDP) replacing Springtime. When I mentioned to colleagues and clients I was serving as a group facilitator, the number one question was: What is XDP? Is it a conference? (Sort of) Is it a learning […]